The Importance Of Brand Value

The Importance Of Brand Value

CXHX has been promoting its brand for fiveyears since 2013. At the end of this five years, we have been well received bycustomers from all over the world and attracted more high-endcustomers'cooperation. Actually let the global market satisfied with ourproducts, more easily to buy high-quality products, to make a contribution tothe after-sales market.

Brand∣DistinguishRival

Brands help consumers identify the sourceof the product and distinguish themselves from their competitors. Brand Englishmeans "imprint", which is used to mark private property such aslivestock that needs to be distinguished from others. This is the firstdifference between the brand.

Brand∣Quality Assurance

Brands can provide reliable assurance ofproduct quality, performance, service and so on, thus reducing the purchaserisk of consumers.

Brand∣Good Feeling

Brand is helpful to satisfyconsumers'psychological expectations in the process of using the product andmake consumers feel better.

Brand∣Mutual Commitment

If the brand can treat consumers in goodfaith and keep their promises, consumers will stay together with the brand forlife and share weal and woe.

Brand∣Immaterial Assets

Brand equity as a virtual asset, not onlywill not depreciation and loss, but will continue to increase value through thepurchase of consumers.

Brand∣Vitality

Brands can go beyond the life cycle of aproduct and always maintain its market position, even if its product has beenimproved and replaced. In general, the product has a life cycle, going throughthe whole process from market to market, including four stages: introduction,growth, maturity and recession. But the brand is different, it can exceed theproduct life cycle.

Brand∣CompetitiveEdge

The competitive advantage that brands formthrough unique positioning is difficult to change and shake, unless the companyitself gives up. When the brand becomes the representative of a category, thecompetitive advantage can not be shaken by the competitors. This competitiveadvantage can help the brand to become the dominant market leader in theindustry.

Brand∣Market Support

Brand canget positive response and support from distributors, wholesalers, retailers andother intermediaries.

The salespeople in these markets are directly helpful to the brand and are crucial to itssuccess.

Brand∣Value Basis

In the face of a wide variety of goods,leading consumers to choose is one of the value of the brand.

In today's society, we see more productsthan ever, and the explosion of products confuses time-pressed consumersbecause there are too many choices but very little time to choose. "if youhave a brand of understanding and trust in your heart, it will help you makechoices more easily and quickly when you shop," said J. Lehan, chairman ofthe internationally renowned Johnson & Johnson Company. Because the brandrepresents a certain category or characteristic in the consumer's mind, theconsumer can quickly find the required product and buy it directly when theconsumer has the relevant demand. This not only simplifies the consumer'spurchase behavior, but also greatly lightens the consumer's mental burden.

Brand∣Aggregate Resources

Brands can attract talented people,suppliers, partners, government policies, etc.

Brand∣Gain Loyalty

When a user has developed a preference fora brand and is fully trusted, he will habitually buy the brand's products orservices.